Advertising Regulatory Council of Nigeria Act 2022
What is it?
This law repeals and replaces the Advertising Practitioners Act which established ARCON's predecessor - The Advertising Practitioners Council of Nigeria (APCON). ARCON is now the agency which regulates advertising in Nigeria. This includes who can engage in advertising business, and approval of adverts in Nigeria.
ARCON is in charge of vetting any adverts or promotions that are to be directed at members of the public. Therefore, before conducting any TV, radio, online or print adverts, the company must obtain APCON approval.
Why is this Law important?
In our
September 6, 2022, newsletter we discussed our views on how important we think this agency is going to be over the next few years. Our newsletter was sent in the context of the 'ban on foreign models' and our view was that this 'ban' was nothing new as a variant of this 'ban' was already part of the law that was passed over 10 years ago. Our view was that the publicising of the ban was a way for ARCON to gain some publicity and recognition as a precursor to moves they would begin to make in the space.
Our predictions were correct, and we expect that over the next few years ARCON will continue to expand its regulatory reach and test out its powers – watch this space!
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